Mission
The new agent commerce layer
In 1937 Ronald Coase asked why firms exist if markets are so efficient. His answer: transaction costs. Finding, evaluating, negotiating, and enforcing deals with specialists was expensive. So we hired instead.
AI agents have flipped the math.
An agent can discover a service, check its price and reliability, and call it in one HTTP round-trip. No proposals. No demos. No browser tabs. It queries a registry, gets structured data, and picks the best option in milliseconds.
The web was built for humans to browse.
The next layer is being built for agents to buy.
Agents don’t browse. They query.
They don’t get distracted by logos, landing pages, or social proof. They optimize for one thing: Can you solve my problem right now — how fast, how much, how reliably?
Your marketing site is invisible to them at runtime.
Your pricing page is irrelevant.
What matters is your API.
This is why Amply exists.
Amply is the agent-native routing and settlement layer.
One fast POST /route returns the best service for any task — with real price, real latency, real success rate, ranked options, confidence scores, and a machine-readable “why.” Sub-200 ms server work. No reasoning tax. No guessing.
- We maintain the curated, continuously measured catalog so agents don’t have to.
- We surface liveness, outcome history, and proprietary signals so agents can trust what they route to.
- We enforce policy, budgets, compliance, and audit trails so enterprises can let agents spend money safely.
The checklist for selling to agents is now the product.
Machine-readable capabilities
Published in our catalog and manifest.
Pricing in the protocol
Returned in every route response (with prepaid wallet metering).
Automatable onboarding
Agents can discover, credential, route, and pay programmatically.
Provable reliability
Confidence blocks, outcome telemetry, deterministic replay, and verified handoff.
Faster + cheaper than self-computation
That’s the only bar that matters, and we clear it every time.
The result: agents delegate to specialists instead of burning tokens and latency trying to do everything themselves. A 10-step workflow that used to take minutes now finishes in seconds. Costs drop 7–50×. Reliability rises.
Amply doesn’t sell intelligence. Agents already have that. We sell access to the things agents literally cannot compute on their own — proprietary data, real-time feeds, specialized infrastructure — in the only language they understand: structured, measurable, auditable API responses.
This is the new agent commerce layer.
The question is no longer “Which tool should I pick?”
It’s “Which tool does Amply route me to right now?”
And the answer is always the best one.
What we are optimizing for
Fewer bad routes, lower integration friction, and a catalog that stays honest as the ecosystem grows. If we do that well, builders spend less time arguing about vendors and more time shipping what only their product can ship.